Various dental floss
for women has been ridiculed by the Government minister amongst the growing row
over gender marketing.
The minister for women and equalities, Caroline Dinenage, made fun at the idea during a Commons
debate over various products for women, while some are at higher prices. Ms Caroline initiated the debate by emphasising
on the woman’s ballpoint pen that has been made available in “pastel shades”. These
have been made an example of a product
that has been greatly seen with ridicule. She further added that everybody
including her has seen the dental floss, energy drinks, blenders and earplugs of women. The most favourite product that she
likes is the men’s and women’s form of unscented deodorant.
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| Image Credit - Dentistry |
Gender Marketing
Ms Caroline stated
that she agrees that clients must be empowered to ask whether there is any
distinction between the production costs and the product and whether the
manufacturers think that it is easier to induce women to pay more than the men.
She explained that customers have the right to ask retailers to clarify why
this is so.
The Times
newspaper initiated the debate by disclosing that the price of the quality products, clothes and toys for girls and women are greater as compared to the
items for boys and men. Most of the largest retailers of the Britain have these
gender price gaps including the Boots and Tesco. It has been observed that in one case, the ten
disposable razors that are pink in colour have twice the normal price which
Tesco is currently charging.
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