Monday, 30 May 2016

‘Equal Gender Pricing Bill’ - California Senator Wants It!

The private companies will be forced to offer their products to women and men at the same price, narrated by the Ben Hueso of San Diego – California state Senator.

Hueso stated that it seemed really unfair to sell the products to women at a higher price compared to men. The statistics show that around 84 cents are earned more from women since extra money is charged from them. He informed that it’s the time that they need to stand up for the retailers and fight for equal product pricing for all.

A bill would be passed that will compel the companies to eradicate price inconsistencies on similar products for both women and men such as the deodorants. The companies are also required to inform the clients of their right so that they won’t be charged in a different way for comparable products.

The executive director of the Consumer Federation of California, Richard Holober stated that all the clients, irrespective of the gender, must pay the same price for the similar product. Gender-based promotion or pink packaging is no reason for charging more from the females. Price discrimination is obviously unfair. It was further told that if the bill would pass, companies will have to change its prices within 30 days.

It is believed that men pay quite a lesser amount because they do not care so much about what they get while the females are demanding, particular about their purchase, so they are charged at a higher price.

New York City Department of Consumer Affairs presented a report of 2015. It was found that women’s products are expensive and cost more than 42 percent while the men products cost more than 18 percent of the time.

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