The private companies will be forced to offer their products
to women and men at the same price, narrated by the Ben Hueso of San Diego –
California state Senator.
Hueso stated that it seemed
really unfair to sell the products to
women at a higher price compared to men. The statistics show that around 84
cents are earned more from women since extra money is charged from them. He informed that it’s the time that they need
to stand up for the retailers and fight for equal product pricing for all.
A bill would be passed
that will compel the companies to eradicate price inconsistencies on similar
products for both women and men such as the deodorants. The companies are also required to inform the
clients of their right so that they won’t be
charged in a different way for comparable products.
The executive director
of the Consumer Federation of California, Richard Holober stated that all the
clients, irrespective of the gender, must pay the same price for the similar
product. Gender-based promotion or pink
packaging is no reason for charging more from the females. Price discrimination
is obviously unfair. It was further told
that if the bill would pass, companies will have to change its prices within 30
days.
It is believed that
men pay quite a lesser amount because they do not care so much about what they
get while the females are demanding, particular about their purchase, so they are charged at a higher price.
New York City Department of
Consumer Affairs presented a report of 2015. It was found that women’s products are expensive and cost more than 42
percent while the men products cost more
than 18 percent of the time.